The value in a consumer good is often anchored by its brand. Brands reflect quality, provenance, image, and authenticity. This has made counterfeiting a major retail industry issue, costing companies an estimated $500 billion per year in lost revenue.

This sample app provides an example of how to use unique, tracked QR Codes to detect and prevent counterfeit and protect brands. This example leverages a unique QR Code for every product item produced. In this example, the product is a handbag. Customers are encouraged to scan their unique QR Code and register ownership of their handbag, which will enter their details into a brand-owned customer repository.

Requirements

• An Openscreen Account

• Locally installed Openscreen SDK

• An Openscreen Project

Workflow of the Application

• The handbag company creates a web form for customers to register ownership of their product.

• The handbag company uses Openscreen node SDK to:

  • Generate a QR Code for every handbag produced

  • Direct the user to the ownership registration page upon scan

  • Store the fans’ email addresses using the Openscreen Contact object

  • Capture contextual scan data for every scan

Once a customer has registered themselves as an owner of the handbag, subsequent scans will show the ownership details of the bag to anyone who scans the unique QR Code.

Core Objects Used in this Application

• Assets

• Scans

• Contacts